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Smartphone Advertising in India in 2016 - Who's doing a better job?

This analysis compares communication from multiple brands including Apple, Moto, Karbonn, Oppo and Panasonic to evaluate who is doing a better job with TV communication to gain consumer preference and market share. 

Disclaimers The analysis is only for the communication quality. The final business results will be impacted by many other critical factors including product experience, pricing, availability and other brand assets.All TV advertising copyrights belong to respective companies.Views expressed are personal and not representing any organization.
Sources: TV Ads: Youtube Smartphone market analysis:
Recent posts

Indian Couples - how are they depicted in advertising today?

The Indian couple has evolved rapidly over past few years - this video takes us through a short journey of current advertising to understand how couples are being represented by brands. Is there a pattern?

Across various categories including ecommerce, home care and lifestyle products, we see 4 broad patterns in storytelling depicting husband and wife:

1) Equality is not a's a demand.
2) It's ok if the wife wins.
3) Husbands need to sacrifices too
4) The new equations may look odd, but they are real.

What do you think? Drop in your comments

There are things money can't buy

Parenting comes with some tough moments. The worst in the list is what I call The Walk of Shame - when you lug the baby around the mall while the stroller moves unoccupied, or worse stuffed with shopping bags. As you take embarrassed steps around the squeaky floors, you can feel the eyes of fellow parents boring on you - those judging expressions, that look of disappointment. The unoccupied stroller is a loud public statement that you've made a poor purchase, you've not trained your kids well, you goofed up as a parent and lugging the baby around you are literally feeling the pain.

Note: Speaking of pain, my wife said that labour was harder than mall discomfort, but we agree to disagree on that.

The desire to give the best to your child comes in direct conflict with the gut feel which warns you of an uncertain, irrational purchase. But we ignore those signals and move forward. Strollers, Carriers, Cribs, Car Seats - lying unused, dusty like giant symbols of poor decisions.


The Worst Time to Be a Kid in India

Dear Kids,

There was a simpler time for parents and kids in India, when a fond ritual was followed every day. Early in the morning Mothers would leave milk to boil, while trying to wake up resistant, drooling, sleepy kids. After dragging their bums to the dining table, moms would attempt to give the kids a healthy start to the day with milk. To camouflage the unpalatable stench of freshly heated milk, mothers would mix something chocolaty in it. Children would gulp down the glass and that was it.

Sigh...Apparently it's no longer enough for the milk to taste good; Over time the chocolaty thingies have morphed into agents of good, promising an unhealthy dose of competitive streak, making the world of kids closer to a rat race than it already is. This is grave warning for you - here are those terrifying commercials currently on air. For the sake of your future, if you see your parents watching these accidentally on TV, change the channel immediately!

First on the list is Complan (#K…

Celeb Secrets Revealed - India's most famous plastic surgery

It was a day in the year 2500 BC - A fine evening worthy of merriment. However on this day, one man was unusually perturbed. He entered a relatively desolate lane of his town and stepped into a murky looking store. The board read "A-1 Clinic".

"I wanted to enquire about your plastic surgery services."

The surgeon observed that the man enquring was peculiar - his eyes a bit hazy, and some overdose of Ponds Dream Talc. There were some odd tattoos and skull accessories, but nothing too different from his usual clientele.

"Well we do a whole range of services - transplants, nose jobs, plumping. And it'll all be very discreet.... Is this about your blue neck? We can touch up and get rid of that right away".

"Thanks. The blue neck happened after crazy night I had with my head banging mountain boys. But that's not why I am here."

"Oh. So how can I help?"

"This is actually for my teenage son. What's your expertise i…

Mangalyaan: A Guide to countering Mangal Dosh via Lord Hanuman

#Mangalyaan was a great success , thanks to the countless hours spent by the ISRO scientists who made this happen. Reports state that they prayed to Lord Balaji (Source). To hedge their risks some of them might have also prayed to Lord Hanuman to counter Mangal Dosh (Mars ill-effect) . This Hanuman prayer for protection from Mars may have helped the team enter the orbit of Mars; the jury is out on that one. Speaking of Hanuman, in the recent past there was a bizarre incident regarding an Aadhaar UID which captured people's interest briefly. Let’s talk about that. If you suspect that this #mangalyaan introduction was just a thinly veiled segue to my dated post, you are right…

A few weeks ago we learnt that an Aadhar Card was issued for Lord Hanuman with a legitimate 12 digit ID (news link) The police eventually figured out that this regressive action was conceived by a progressive person named Vikas. His intentions for applying for a fake God ID were not malicious – but rather ste…

The Battle for the Online Indian Consumer - Part 1

India boasts of big numbers. As of March 2013, India has 160 million internet users, and 86 million active users of mobile internet. The potential however is much bigger, with 430 million internet enabled mobile devices. Facebook, the poster child for India mobile usage, gets 30% of its new users via mobile registration, and 30% of its users are mobile only internet users.
Multiple businesses are actively pursuing this opportunity in 2014. In the first 5 months, we have seen campaigns from 6 separate websites - a significant portion of the campaigns are focused solely on mobile usage. Let's try and understand the intent behind each campaign and assess their effectiveness. 
Note: The business objectives and campaign effectiveness mentioned below are based on own opinion and do not include any official inputs.
Key drivers of ecommerce business are broadly the factors below.  1. Product assortment - what the business offers within its declared universe 2. Experience - the usage journ…